Inbound Marketing, Operational Leadership, Processes Development, Problem Solving and Customer service oriented
Who I am
My name is Nelson Martinez
I am an online business integrator, I specialize in online project management, I can help you with your business from the conceptualization of the idea to its execution and completion.
How do I do it?
I plan, create, delegate, track and measure results. Always with strategies based on big data and accompanied by an excellent team of online professionals.
I am an online strategist with more than 15 years of experience, I lead teams of professionals in inbound marketing:
- Web development: WordPress & CMS HubSpot
- Asana Certified Pro - Project Management
- HubSpot Solutions Partner
- Marketing Hub
- Sales Hub
- CMS Hub
- Operations Hub
- Customer Service Hub
- SEO: Brand Image & Online reputation
- Inbound Marketing, Social Media, and Community Management.
- Big data analysis and Online Strategy Building
Database and Leads Management
A real estate company was using project management software to manage its leads, causing duplicate processes and overwork for the team. Florida, EEUU.
What I did:
- I ran a diagnosis of the acquisition and lead management process. Verifying that the software used at that time was the wrong one for the process.
- Led, accompanied, and supervised the migration of the day-to-day operations from the project management software to HubSpot Sales Hub
- Database and CRM standardization, apps integration and process automation.
- Acquisitions Team Lead Training.
Project in partnership with The Back-Office Club
- Standard Operations Processes allows Acquisition's team lead to expanding the team.
- Acquisitions team productivity increased by 40%
- By having the operation inside the Hubspot platform, it is very easy for the company from now on to scale the operation and integrate into one place: CRM, website, sales, purchases, operations, customer service and more.
Brand Image and Web Development
Project Management of construction and conceptualization of the brand The Weedkly. GOAL: Build a blog aimed at the proper use of cannabis and its derivatives. Madrid, Spain.
- Brand Design
- Web Development & SEO
- Content Generation
- Lead Generation
Online Reputation Defender: Business Group
Defamation of false content on the reputation of an important business group was causing problems in business agreements with potential clients/partners. San José, Costa Rica.
What I did:
- I assembled and led a team of experts in SEO, Public Relations, Damage Control, and Content Generation and we developed an aggressive SEO/RRPP strategy.
Project in partnership with AMLA Consulting
- In 6 months, we managed to control and position the narrative of 98% of the results of the first page of Google about the business group.
- We generate opportunities for the business group to declare in the media, which resulted in a strengthening of their online reputation.